Direct Mail by the Numbers
In an age of overflowing inboxes, direct mail cuts through the noise:
- Direct mail response rates: 2.7-4.4% (vs. 0.6% for email)
- 90% of direct mail gets opened (vs. 20-30% for email)
- 70% of consumers say direct mail feels more personal than digital
- Direct mail ROI: 29% (comparable to social media at 30%)
Best Practices
- Target your list: The list matters more than the design. Targeted lists outperform general lists 3-5x
- Clear call to action: One CTA per piece. Make it obvious what you want recipients to do
- Track everything: Use unique URLs, QR codes, promo codes, or dedicated phone numbers
- Test and iterate: A/B test headlines, offers, and formats. Small changes can drive big improvements
- Consistency: Multiple touches outperform single mailings. Plan a series, not a one-off
- Quality printing matters: A cheap-looking mailer gets tossed. Professional printing gets read
Formats That Work
- Oversized postcards (6x9 or 6x11): No envelope to open, immediate visibility, cost-effective
- Letters with personalization: Higher response rates for high-value offers
- Self-mailers: Folded pieces that mail without an envelope
- EDDM (Every Door Direct Mail): Reach every address on a route — no list needed
Let us handle your next direct mail campaign — print to delivery.