Why Colors Don't Always Match
One of the most common frustrations in printing is color mismatch — what you see on screen doesn't match what comes off the press. Understanding why helps you get the results you want.
Color Spaces Explained
- RGB (Red, Green, Blue): How screens display color — using light. Wider color gamut. This is what you see on your monitor
- CMYK (Cyan, Magenta, Yellow, Black): How printers produce color — using ink. Narrower gamut than RGB. Some bright/neon colors can't be reproduced in CMYK
- Pantone (PMS): Standardized color matching system. Each Pantone color is a specific ink formula. Most accurate and consistent, but costs more
Getting Accurate Color
- Design in CMYK: If your final output is print, design in CMYK from the start. Converting from RGB at the end causes color shifts
- Use Pantone for brand colors: If exact color matching is critical (logos, brand materials), specify Pantone colors
- Don't trust your monitor: Most monitors aren't color-calibrated for print. Always review a printed proof
- Review the proof: Our free digital proofs show you exactly what to expect. Request a hard-copy proof for color-critical projects
- Provide brand guidelines: If you have specific Pantone or CMYK values, include them with your files
Questions about color? Our team can help ensure accurate results.