Why Business Cards Still Matter
In an increasingly digital world, a well-designed business card remains one of the most powerful networking tools. It's tangible, personal, and creates a physical connection that a LinkedIn request simply can't replicate. Studies show 72% of people judge a company based on the quality of their business cards.
Design Fundamentals
- Keep it clean: White space is your friend. Don't cram every detail onto the card — name, title, phone, email, and website are usually sufficient
- Readable typography: Nothing smaller than 8pt for body text, 10-12pt for names. Choose one or two fonts maximum
- Brand consistency: Use your actual brand colors, logo, and fonts. The card should feel like part of your brand system
- One focal point: Your logo or name should be the first thing someone sees
- Both sides: Use the back for a tagline, services list, QR code, or map — wasted space is wasted opportunity
Paper & Finishing
- Weight: 14pt or 16pt card stock minimum. Thin cards feel cheap. Premium cards feel substantial
- Finish options: Matte (sophisticated), gloss (vibrant), soft-touch (luxurious), uncoated (writable)
- Specialty finishes: Spot UV coating, foil stamping, embossing, rounded corners, die-cut shapes
- Recycled stock: Available in premium weights — eco-conscious without sacrificing quality
Common Mistakes
- Using a home/office printer (visible quality difference)
- Tiny fonts or low-contrast text
- Missing information (no website, no email)
- Outdated information (always order in manageable quantities)
Get your business cards printed right — free proof with every order.